Hugo Tech

Branding concept for the Gothenburg based company Hugo Tech who builds automatic delivery robots. The company has an ambition to help transitioning our world from fossil fuels, and wanted a techy and rebellious, yet kind and trustworthy vibe. The logo is constructed from a simple circle – the earth.
Project
Branding
Year
2024
moodboard of rebels, robots and the ocean
colors
typography
two gradients from blue to orange
circles in patterns
circel pattern becoming logo
logo variants
logo+wordmark
wordmark on different color backgrounds
enlarged logo as background, filled with gradient
parts of logo combined in patterns
Linked in post saying: "Less talk; more saving the planet"
business cards
magazine with pictures of robots
man talking in front of a big screen woth logo on
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