Designing with purpose and empathy
At the core of my design philosophy is a commitment to creating meaningful experiences that resonate with users. I strive to understand their unique needs, aspirations, and challenges, ensuring that every design decision serves a clear purpose.
Hi! I'm Kristoffer Ödman, a passionate designer and creative thinker. I love designing neat stuff that works! I strive for my design to produce results, be intuitive and easy to use – designs that adhere to your goals as well as the users' needs.
How not using an eraser became my greatest mentor
As a child I loved to draw. But I hated using an eraser – searching for one disturbed my creative process. Instead of making sure I always had one at hand, I decided to just stop using it.
When I could no longer erase my mistakes, I was forced to adapt to them and learn how to make them useful; to see them as gifts; doors to the unexpected. My mistakes provided opportunities to trust life. I soon noticed that the results became more interesting than my initial ideas.
Skipping the eraser taught me how to be responsive, adaptable and trusting – a valuable gift that has guided and helped me many times and inspires me in everything I do.
Web Design
Webflow Development
Branding
Product Design
Graphic Design
UX Design
UI Design
By understanding the users' needs, aspirations, and challenges, I make sure every design decision serves a clear purpose.
The results are engaging solutions that boost both conversion and retention.
Web Design
Webflow Development
Branding
Product Design
Graphic Design
UX Design
UI Design
By understanding the users' needs, aspirations, and challenges, I make sure every design decision serves a clear purpose.
The results are engaging solutions that boost both conversion and retention.